What is Instructional Design?

Read ahead to find out what defines instructional design.

Instructional design involves analysing the learning needs of the audience and developing a design that optimises the educational value they receive. It is a way to teach people about various topics in the most effective way possible.



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Here is an example of an interactive instructional site that outlines various items about a specific product. Its aim is the educate potential and reoccurring customers so they make informed decisions.

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It offers a 3D model, and little icons to click and further explore.

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Upon clicking on an element, users are presented with in-depth information, and the words are assisted with a visually compelling diagram. This instructional design is more informative than a step-by-step process on how to do something.

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WikiHow has a large database for a variety of things, the site’s emphasis being on how to accomplish certain tasks. Information on it is constantly updated by public user feedback.

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It’s a step-by-step instructional and depending on the complexity of the topic, will go as in-depth as possible. The pairing of the images and text allow for easier comprehension on the user’s part. 

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Instructional design extends to videos; condensing information in a way that is visually and audibly attention-grabbing is useful for many kinds of learners.

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Lynda offers a variety of tutorials, all appropriately tagged and segmented for easy searching. Most tutorials also have accompanying work folders for users to try things for themselves.


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